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Privacy Policy

Welcome to Sudo Built Apps LLC ("sudoBuiltApps," "we," "us," or "our"). This Privacy Policy explains how we handle your information across all our products and services.

Who We Are

Company: sudoBuiltApps LLC
Address: PO Box 252, Fulton, NY 13069
Email: jay@sudobuiltapps.com
Website: www.sudobuiltapps.com

Scope of This Policy

This policy covers all of our products and services, including:

• Simpl Apps — our iOS app suite (SimplQR, SimplFlicks, SimplChores, SimplKanban, SimplSplit, SimplVoice)
• Everyday Identity Newsletter — our email newsletter on identity and access management
• Everyday Identity Blog — blog.everydayidentity.tech
• AltDraft — our NFL/NBA draft content site
• AI Agent Playbook — our digital product
• IAM Health Check — our consulting services

What Data We Collect

Mobile Apps (Simpl Apps Suite)

Our Simpl Apps are built with privacy as the foundation:

• No personal information — Apps do not require accounts, email, or identifying information
• Device-level processing only — Data is processed on your device and never transmitted to our servers
• No analytics tracking — We do not collect usage data, crash reports, or behavioral analytics
• Offline capable — Apps work without internet connection
• No third-party SDKs — No ad networks, no crash reporters, no trackers
• No third-party AI services — Apps that use speech recognition (such as SimplVoice) rely exclusively on Apple's built-in SFSpeechRecognizer framework. All speech processing occurs on your device. No audio data, recordings, or transcriptions are sent to any third-party AI service or external server
• Purchase data — In-app purchases are processed by Apple. We receive confirmation but never see payment details

All data you create in our Simpl Apps stays on your device. We literally cannot access it because we never receive it.

Speech Recognition (SimplVoice)

SimplVoice uses Apple's native Speech framework (SFSpeechRecognizer) for voice-to-text transcription. This is important to understand:

• On-device processing — Speech recognition is performed locally on your device using Apple's built-in technology
• No third-party AI — We do not use OpenAI, Google, or any other third-party AI service for speech processing
• No data transmission — Your audio recordings and transcriptions are never sent to our servers or any third party
• Apple's role — Apple's Speech framework may process audio on-device or via Apple's servers depending on your device model and iOS version. This is governed by Apple's own privacy policy and your device settings, not by SimplVoice
• Local storage only — All recordings and transcriptions are stored locally on your device and are not accessible to us

Everyday Identity Newsletter

When you subscribe, we collect:

• Email address (required)
• First name (optional)
• Subscription date and source
• Email engagement data — opens, clicks, and interaction timestamps

We use this data to send you newsletter content and understand which topics resonate. Your data is managed through Kit (ConvertKit) per their privacy practices.

Everyday Identity Blog

When you visit blog.everydayidentity.tech, we may collect:

• Standard server logs — IP address, browser type, pages visited, timestamps
• Cookies — see our Cookie Policy below
• Comments — if you leave a comment, your display name and content are stored

AltDraft

When you visit our AltDraft content site:

• Standard server logs — IP address, browser type, pages visited, timestamps
• Cookies — see our Cookie Policy below
• No personal information is required or collected

AI Agent Playbook (Digital Product)

When you purchase the AI Agent Playbook, payment is processed by Gumroad/Stripe. We receive:

• Your name, email address, purchase amount, and transaction ID
• We use this data to deliver your product, provide support, and send purchase-related communications

IAM Health Check (Consulting)

During consulting engagements, we collect:

• Business contact information — name, email, phone, company
• Technical environment data — system configurations and infrastructure details as needed for the engagement
• Engagement records — scope of work, deliverables, and communications

Client data is handled under the terms of our consulting agreement and deleted or returned upon engagement completion unless otherwise agreed.

How We Use Your Data

We use collected data to:

• Deliver our products and services
• Process transactions and fulfill purchases
• Communicate with you about newsletters, products, and support
• Improve our offerings and fix bugs
• Comply with legal obligations

We do not: sell your data, use it for targeted advertising, build advertising profiles, or share it with data brokers.

Third-Party Services

We use the following third-party services that may process your data:

• Apple (App Store) — App distribution and in-app purchases
• Kit (ConvertKit) — Newsletter delivery and subscriber management
• Gumroad — Digital product sales
• Stripe — Payment processing
• GitHub Pages — Blog hosting

Each service has its own privacy policy. We encourage you to review them independently.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences and understand how visitors use the site.

How We Use Cookies

Our websites may use:

• Essential cookies — For site functionality, session management, and security
• Analytics cookies — To understand page views and visitor patterns
• Preference cookies — To remember your settings (e.g., dark mode)

We do not use: advertising cookies, cross-site tracking cookies, or third-party marketing cookies.

Managing Cookies

You can control cookies through your browser settings. Most browsers let you block, clear, or be notified when cookies are set.

Data Retention

• Newsletter subscriber data — Retained until unsubscribed, then deleted within 30 days
• Purchase records — 7 years (tax/legal compliance)
• Server logs — 90 days
• Blog comments — Until removed by you or us
• Consulting client data — Returned or deleted upon engagement completion
• Support correspondence — 2 years after last contact

Your Rights

You have the right to:

• Access — Request a copy of the personal data we hold about you
• Correction — Request correction of inaccurate data
• Deletion — Request deletion of your personal data (unless we have a legal obligation to retain it)
• Opt Out — Unsubscribe from newsletters (link in every email) or manage cookie preferences through your browser

For California residents (CCPA): You have additional rights including the right to know what data we collect, the right to delete, and the right to opt out of data sales (we do not sell your data).

To exercise any right, email jay@sudobuiltapps.com. We will respond within 30 days.

Children's Privacy

We take children's privacy seriously. Our apps, websites, and services are not directed at children under 13, and we do not knowingly collect personal information from children under 13.

Our Simpl Apps do not require accounts and do not collect personal information. For users aged 13–17, newsletter subscription and purchases should be done with parental awareness.

Data Security

We implement reasonable measures to protect your data, including:

• Encrypted connections (HTTPS/TLS) on all websites
• Secure storage for data we maintain
• Use of reputable third-party processors with their own security programs
• Regular review of our data handling practices

If we become aware of a data breach, we will notify you as required by law.

Email Communications (CAN-SPAM Compliance)

Our email practices comply with the CAN-SPAM Act:

• We clearly identify ourselves as the sender
• Subject lines accurately reflect content
• Every marketing email includes an unsubscribe link
• We honor unsubscribe requests within 10 business days
• We include our physical mailing address

Changes to This Policy

We may update this policy from time to time. When we make significant changes, we will update the "Last Updated" date and notify newsletter subscribers via email. The current version is always available at www.sudobuiltapps.com/privacy.

Questions?

If you have questions about this Privacy Policy or your data, contact us at:

sudoBuiltApps LLC
PO Box 252, Fulton, NY 13069
jay@sudobuiltapps.com

We aim to respond to all privacy-related inquiries within 30 days.